If you see this number increase/drop/plateau, what would you do next? What nearly stopped you from creating an account today? “I strongly recommend that the questions be worded in the first person. Okay, so we don’t do this here at Hotjar. Put time into your micro-copy—those tiny bits of written content that go into surveys. I’m thinking of questions like ‘What do you think of the search feature?’ with pre-set answer options like ‘Very easy to use,’ ‘Easy to use,’ etc. A website survey is a way for businesses to gather feedback from visitors about their experience of a website and find ways it can be improved. Do you have any questions before starting a free trial? A well-written question will mean the same thing to all respondents.It will communicate the desired information so that all participants interpret it the same way and understand the expected type of response. By focusing on customers who bought your product (but almost didn’t), you can learn how to win over another set of users who are similar to them: those who almost bought your products, but backed out in the end. (please be specific). if gender is irrelevant to the result of your survey), move on to the ones that are really useful for you, business-wise. Rating questions are also used for customer satisfaction surveys and product reviews (such as Amazon’s five-star product ratings). Our sample survey examples—or customizable survey templates that span every use case, can allow you to overcome writer’s block and help you identify the questions you want to ask the most. Take a look, What are the most important tasks you or other people need to perform using analytics, User research questions for dashboard design, 32 questions you can ask to uncover users’ needs, How to make ultra-smooth animations in Figma Motion plugin, I disguised as an Instagram UX influencer for 4 months; this is what I learned about our community, How learning UX helped me deal with my depression, Timeliness and interactivity requirements, Familiarity with data, metrics, and industry terminologies, Identifying opportunities or investigating problems. How would you rate this article on a scale of 1-10? Without proper user research, dashboard design runs the risk of creating fancy-looking charts and graphs that aren’t informative or actionable. Before we dive into our list of 70+ question examples, here is a quick overview of the six different survey question types they belong to, with a few examples for each: Open-ended questions give your respondents the freedom to answer in their own words, instead of limiting their response to a set of pre-selected choices (such as multiple-choice answers, yes/no answers, 0-10 ratings, etc.). Below we collected a list of good survey questions that you can ask, and categorized them across e-commerce, software/Software as a Service (SaaS), and publishing. You read my bio in the introduction. • What does your typical weekday look like? They’re easy for people to answer and for you to create graphs and trends from, but the downside is that you may not be offering enough categories for people to reply. Some experts prefer the first-person approach (i.e., ‘I’ format) because they believe it encourages users to talk about themselves—but only you can decide which approach works best for your business. Is there anything on this site that doesn't work the way you expected it to? What other user research questions do you use in dashboard design? If the questions are poorly worded, unclear or biased, the responses will be useless. We put together a guide for analyzing open-ended questions in 5 simple steps, which should answer all your questions. In order to answer this question, you need more context. Closed-ended questions are often good for surveys, because you get higher response rates when users don’t have to type so much. Rating scale questions are questions where the answers map onto a numeric scale (such as rating customer support on a scale of 1-5, or likelihood to recommend a product from 0 to 10). What other products would you like to see us offer? If you want to figure out why people are leaving your website, you’ll have to ask questions. Use the global standard to measure IT end user feedback. Below, I’m sharing a collection of questions I use in user research for dashboard design projects. What questions do you regularly ask yourself or your team about the business? Data can be expensive, which is why it’s beneficial to separate between data that require real-time vs. periodic updates. Human beings are social creatures. Closed-ended questions can be answered with “Yes” or “No,” or they have a limited set of possible answers (such as: A, B, C, or All of the Above). Use quant surveys when you need to ask questions that can be answered by checkbox or radio button, and when you want to be sure your data is broadly applicable to a large number of people. How would you rate our support on a scale of 1-10? When you limit their answers, you just reinforce your own assumptions. You can do this with rating scale questions. An effective dashboard design requires understanding user’s goals, the context of use, timeliness and interactivity requirements, and their familiarity with data, metrics, and industry terminologies. What is your biggest fear or concern about purchasing this item? Do they enjoy digging into the data? Shape the future of Google. The quality of your results depends on the questions you ask, the order you ask them in, and the type of people who complete your survey. This is the most important part. Here is what the dashboard looks like: after choosing the type of survey to run, you will be able to build and include as many questions as you want in the exact order you need them. Online Surveys Usability.gov As always, Usability.gov is a great place to go for great topic introductions. You can use research questions to help you plan and prioritise user research. Closed-ended questions are often good for surveys, because you get higher response rates when users don’t have to type so much. Another way is to focus on the people who did convert, but just barely—something Hotjar CEO David Darmanin considers essential for taking conversions to the next level. How do you use these numbers to make a decision? “Does this page contain the information you were looking for?”. (can be multiple choice). It may be tempting to focus on your company or products, but it is usually more effective to put the focus back on the customer. Check the consumer complaints section of your website and identify the most common problems faced by customers. A weekly, ad-free newsletter that helps designers stay in the know, be productive, and think more critically about their work. What information do you need on a daily basis? “The products that are most-liked aren’t necessarily the ones you sell most of. A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. For example, if your open-ended questions uncover a complaint about a recent change to your ordering process, you could use a Likert scale question to determine how the average user felt about the change. Conduct a survey of your customers to identify the key aspects that you can improve to provide a better customer experience.”, Shane Barker - Digital Strategist, ShaneBarker.com. Use Hotjar to build your survey, place it on your website or send it via email, and get the customer insight you need to grow your business. 4. Whether you’re just starting out with user research or are a seasoned UX researcher, here is a comprehensive list of questions to inspire you and help you achieve success with your user interviews.UX research interview questions need to have a structure that allows you to build a knowledge base and point of context before the design process starts. In this article, you’ll find a series of tips to help you gather a range of data (both factual and subjective) by asking your questions just the right way. For example, here’s a similar question, asked two ways: Version 1: ‘What do you think is the hardest thing about creating a UX portfolio?’, Version 2: ‘My biggest problem with creating my UX portfolio is …’, The second version helps get people thinking about their experiences. What almost stopped you from subscribing? What do you compare these numbers to? User Experience Research Screen reader friendly sign up form for Google user research studies Sign Up. Do you have any questions before you complete your purchase? What mistakes or missed opportunities can be prevented if you have data? Hotjar recently created a survey that we sent to 2,000 CX professionals via email. These questions do not include a list of options to choose from. This survey aims to identify the perceptions of the users with regards to their experience while using the product/service. What tool did you use, what questions were you trying to answer, and how did you make sense of the data? These questions are designed to uncover four areas: User’s goals; Context of use; Timeliness and interactivity requirements; Familiarity with data, metrics, and industry terminologies; You can use these questions during contextual inquiries, user interviews, or in surveys to uncover user… Multiple Choice Questions. For instance, in a project where users asked for a dashboard, I discovered their true need is to distribute information to others rather than consuming data by themselves. Disadvantages of Surveys 1. What data would prompt you to immediate action if you see it? Read more → take a look at our no-nonsense guide to increasing conversions for a comprehensive write-up about you can discover the drivers, barriers, and hooks that lead people to converting on your website. Instead, ask questions that uncover how your products serve your customers and what would inspire them to buy more. Probably not. If you had a magic wand and could change anything in [product name], what would it be? How much time do you usually spend on reviewing numbers? What’s the one thing we are missing in [publication name]? How often do you review [specific data or metrics]? This piece will give you a thorough overview of different types of survey questions you can use, how to word them for maximum effect, when and why to use them, and includes over 70 examples of effective survey questions for ecommerce, Software/Software as a Service (SaaS), or publishing companies. survey methodology to be used to collect data for addressing these questions. We’ve written in detail about most of these ideas in other blog posts, and I’ve included links for each of them below. Get to know them really well, deliver value to them, and really wow them. Is there anything preventing you from upgrading at this point? The best time to capture research questions is at the start of a … What convinced you to subscribe to [publication] today? Here are 10 survey question examples you can adapt to your own research paper: 1. screener, or survey. Try starting off with a single question to see how your audience responds, then move on to two questions once you feel like you know what you’re doing. How well do you understand your prospects and customers? Bad questions lead to bad data. Designing surveys is like making pasta. Survey Questions. Like other multiple-choice questions, Likert scale questions come in handy when you already have some sense of what your customers are thinking. Surveys consist of majorly two types of questions: Closed Questions: These questions get the quantitative data from the users. Why is that important? Tell us what you think about Google products and features by participating in our user research studies. 26. Our sample survey questions should give you a solid starting point on your journey toward really understanding your users. What's one thing we can add that would make [publication name] indispensable for you? If you could no longer read [publication name], what’s the one thing you would miss the most? Read more → here’s a detailed piece about the best survey questions to ask your customers when your product isn’t selling, and why they work so well. That’s not a good question to ask. • Any lifestyle questions that are related to your topic / product. Read more → our beginner’s guide to website feedback goes into great detail about how to measure customer service, NPS, and other important success metrics. But be respectful: don’t use this principle to manipulate your users into doing something they didn’t want to do; and once they commit to helping you, don’t take advantage of their time.”. NPS is a higher bar than customer satisfaction because customers have to be really impressed with your product to recommend you. Tip: These questions are most useful on pages where bounce rate is critical: landing pages. What is the main reason you're unsubscribing? The right question depends on several things, including: 1. A good format for that is an exit-intent pop-up survey, which appears when a user clicks to leave the page. This information is often already revealed from questions about the context of use. Was there anything about this checkout process we could improve? Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc. Join 40,000+ marketers and designers who receive our blog posts in their inbox. A group of user testers about the checkout flow? How many questions should you ask? Unlike experimentation (such as A/B testing), all is not lost if you can’t get a statistically significant sample size. How well does our product meet your needs? There are no universal guidelines for good survey questions. Were you able to complete the purpose of your visit today? Once you get some initial feedback, you can craft questions that dive deeper into their heads to uncover their most fundamental drives. I put all these questions into a Word document that you can download and edit based on your project needs (Link to download: User research questions for dashboard design). “Don’t use surveys to ask people questions that other tools are better equipped to answer. If not—what would you change? "What was the one time you found [X] to be highly satisficing?" If you ask users what they would like to see, they will give you every metrics that has ever been produced in the organization and some more. The easiest way to understand users’ proficiency with data is by observing their behaviours with an analytics tool and listening to their thought process in analyzing the information. Share them in the comments, and let us know what they taught you about your users. Start with a small question, and build up from there. “You are asking your audience to take time out of their day to do free work for you, so you need to be warm, personable, and even a little charming to get them to want to help you.”, Momoko Price - Conversion Copywriter at Kantan. The following survey questions can help you get some great testimonials. The Likert scale is typically a 5- or 7- point scale that evaluates a respondent’s level of agreement with a statement or the intensity of their reaction towards something. Your job is to address your prospective customers’ concerns, counter their objections, and calm their fears, which should lead to more conversions. • What are some of the apps and websites you use the most? By Andrew Perrin and Maeve Duggan. What would persuade you to use us more often? Do you have some favorite survey questions of your own? What's the next thing you think we should build? The creation of effective survey questions is essential to accurately measure the opinions of the participants. If you did not make a purchase today, what stopped you? A bit of a wacky one but by asking users to … Please list the top three things that persuaded you to use us rather than a competitor. In your experience, what are the most important questions to ask in a survey for a product redesign? • Any lifestyle questions that are related to your topic / product. The definition of an internet user in Pew Research Center surveys has evolved over time to account for changes in the technological landscape. What were the three main things that persuaded you to sign up today? Don’t ask directly about price; otherwise, you’ll seem like you’re unsure of the value you offer. If you could have changed one thing in [product name], what would it have been? Open-ended questions ask people to write short answers. “The foot-in-the-door principle helps you create a first point of contact with a person, laying the groundwork for the rest of your survey. Without knowing what users think about your page and why they do what they do, you’ll never create a user experience that maximizes conversions. We decided to test them out on internal staff and external people by sending out three rounds of test surveys to 100 respondents each time. 2. The typeof survey matters, too—are you asking first-time visitors about your content? 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